2025 Hiring Insights Report

2025
Hiring
Insights
Report

How 500+ talent leaders redefine
hiring with AI and innovation

Introduction & executive summary
Table of Contents

Introduction

In 2025, hiring is about so much more than filling open roles—it’s about creating the exceptional hiring experiences that continuously grow a world-class workforce. 

Partnering with over 500 talent acquisition (TA) leaders, our fourth annual Hiring Insights Report uncovers a stark reality: talent acquisition teams across industries are navigating a complex landscape defined by persistent bottlenecks, shrinking resources, and rising candidate expectations. 

Amid these challenges, one truth stands out: the organizations thriving in 2025 are those that embrace innovation and bold new strategies. Whether it’s leveraging automation to save time, reducing bottlenecks with smarter tools, or personalizing every candidate interaction, these leaders prove that hiring can be faster, more efficient, and deeply human.

This report provides not just data, but actionable insights—best practices you can implement to improve your hiring processes and set your team apart in an increasingly competitive market. It’s a blueprint for reimagining what’s possible in talent acquisition.

So I invite you to dive into these insights, take inspiration from the strategies of top TA leaders, and join us in redefining the future of hiring together.
Ahryun Moon

CEO and Co-Founder

GoodTime

Table of contents

SECTION ONE

2024’s hiring challenges and lessons learned

SECTION TWO

Winning top talent in 2025

SECTION THREE

What top-performing TA teams do differently

SECTION FOUR

Enterprise in focus

SECTION SIX

Final thoughts & appendix

Executive summary

Key findings

AI adoption is surging, with 93% of TA leaders planning additional technology investments in 2025

The top bottleneck slowing down the hiring process was interview cancellations and reschedules

64% of TA teams grew their headcount in the last 12 months

60% of organizations saw time-to-hire increase in 2024.

Compared to everyone else, top-performing TA teams* were:

55%

more likely to focus on improving the candidate experience.

35%

more likely to focus on decreasing time-to-schedule.

25%

more likely to use AI to make hiring more efficient.

Takeaways for decision-makers

Invest thoughtfully in AI and automation:
Streamline workflows and reduce manual tasks to improve hiring efficiency.

Address time-to-hire bottlenecks:
Use AI to automate scheduling and communications to reduce hiring delays.

Prioritize candidate experience:
Personalization and transparency will attract and retain top talent in a competitive market.

Support recruiters with tools and training:
Equip teams to manage workloads effectively and reduce burnout.

Balance speed with quality:
Ensure hiring efficiency doesn’t come at the cost of quality-of-hire and retention.

Focus on the right metrics:
Track key metrics like time-to-hire, candidate satisfaction, and offer acceptance rates.

About this report

In November of 2024, GoodTime commissioned a study of 514 senior talent acquisition (TA) leaders across the U.S. to examine critical hiring challenges and the solutions being adopted to address them. Respondents spanned the tech, manufacturing, finance, retail, and healthcare sectors and represented Directors to C-Suite executives at organizations with 1,000 or more employees.

This report was developed with scientific rigor in partnership with Qualtrics, based on a set of research questions identified by subject matter experts as relevant to emerging trends in the current hiring landscape. More information on the survey methodology can be found in the appendix of this report.
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