What top-performing TA teams do differently
35%
Top-performing TA teams were 35% more likely to focus on decreasing time-to-schedule
35%
Top-performing TA teams were 35% more likely to focus on decreasing time-to-schedule
By examining how these high achievers approached their focus areas, leveraged AI and automation, measured performance, and set priorities for the future, we can uncover a few clear best practices you can use to prioritize your efforts in 2025 and beyond.
Compared to everyone else, the highest-achieving recruitment teams were:
55%
more likely to focus on improving the candidate experience.
35%
more likely to focus on decreasing time-to-schedule.
25%
more likely to use AI to make hiring more efficient.
For organizations aiming to emulate this success, the message is clear: doubling down on efficiency, leveraging technology, and prioritizing candidate-centric strategies are essential to achieving hiring goals.
"The ability to measure the candidate experience itself at different touch points in the process can be incredibly valuable insight—especially around the more specific candidates that you might be trying to cultivate into your organization.
We need to be more more effective in the way we measure and then how we analyze that data and that that information to drive better decisioning."
Elaine Orler
Chief Strategy and Product Officer | Match2
To maintain their competitive edge, top-performing TA teams turned to technology to streamline operations and enhance the candidate experience.
Taking a closer look at the tech and features they focused on, we found that top performers were:
36%
more likely to offer automated scheduling options at the candidate’s convenience.
29%
more likely to allow candidates to automatically reschedule through an online platform.
16%
more likely to take advantage of AI-driven analytics and reporting tools.
Additionally, the increased use of AI-powered analytics enabled these teams to make data-driven decisions, identify bottlenecks, and allocate resources more effectively. AI-powered scheduling tools also accelerated the process, helping teams secure top talent faster—a key advantage in today’s competitive hiring market.
By integrating these technologies into their workflows, top-performing teams not only enhanced operational efficiency but also positioned themselves to deliver a faster, more candidate-centric hiring process.
How top performers
measured success
Top-performing TA teams set themselves apart by being more data-driven across the board. Their focus on efficiency and speed was reflected in their metric priorities, with 63% measuring the quality of hire—a notable 22 percentage points higher than other teams. Similarly, time-to-hire and offer acceptance rate were measured by 51% and 47% of top performers, respectively, emphasizing their commitment to delivering swift and effective hiring results.
"I think our biggest challenge is how you can get much more predictive of future of performance. At the end, that's what impacts costs the most."
Giacomo Gally
Head of Talent Acquisition | TomTom
Top performers’ focus areas
for 2025
Top performers also emphasize human-centered elements like building relationships with candidates and improving the candidate experience. This dual focus on technology and personalization stems from their understanding that a seamless and positive hiring journey can be a decisive factor in attracting top talent.
"I think AI and transformation will really drastically change how we look at talent acquisition. There's so many people who are looking for opportunities that we may overlook. And I think AI can maybe help us identify more talent that are overlooked. So I think that's a bright future for us, especially for the talent also looking for opportunities."
Kobi Ampoma
Head of Talent Acquisition (NL) | The HEINEKEN Company
