Spicy TA Q&A | The Great Debate: Build, Buy, or Stick With Your ATS?
Thursday, November 12, 2026 9 AM PT · 12 PM ET
Sejal Madhubhai
Senior Customer Success Manager, GoodTime (Moderator)
Hung Lee
Founder, Recruiting Brainfood
Kyle Lagunas
Founder, Kyle & Co
AI has made it easier than ever to build your own recruiting technology. Your ATS vendor says you already have everything you need. And specialized platforms promise to automate the work your team is still doing manually. So who’s actually right?
As TA leaders face mounting pressure to do more with less, the build vs. buy debate has taken on a whole new meaning. Is building your own tech a competitive advantage or an expensive distraction? Is your ATS really enough, or have you just gotten used to working around its limitations? And when does adding another tool actually make your team more efficient?
Join Hung Lee, Founder of Recruiting Brainfood, and Kyle Lagunas, Founder of Kyle & Co, for a provocative, no-holds-barred discussion on one of TA’s biggest technology decisions. Moderated by GoodTime’s Sejal Madhubhai, this rapid-fire debate will challenge conventional wisdom, confront uncomfortable tradeoffs, and put the industry’s strongest opinions to the test. Expect bold takes, healthy disagreement, and practical advice for deciding what your team should build, buy, or leave to the ATS.
Tune in to learn:
As TA leaders face mounting pressure to do more with less, the build vs. buy debate has taken on a whole new meaning. Is building your own tech a competitive advantage or an expensive distraction? Is your ATS really enough, or have you just gotten used to working around its limitations? And when does adding another tool actually make your team more efficient?
Join Hung Lee, Founder of Recruiting Brainfood, and Kyle Lagunas, Founder of Kyle & Co, for a provocative, no-holds-barred discussion on one of TA’s biggest technology decisions. Moderated by GoodTime’s Sejal Madhubhai, this rapid-fire debate will challenge conventional wisdom, confront uncomfortable tradeoffs, and put the industry’s strongest opinions to the test. Expect bold takes, healthy disagreement, and practical advice for deciding what your team should build, buy, or leave to the ATS.
Tune in to learn:
- Whether AI has fundamentally changed the build vs. buy equation for talent acquisition
- Why some TA teams are overestimating what their ATS can actually handle
- When building your own recruiting technology is a strategic advantage versus a costly distraction
- What TA leaders routinely overlook when calculating the true cost of their technology decisions
- How to distinguish genuine automation from technology that simply shifts manual work elsewhere
- Where TA leaders should invest their limited budgets, resources, and engineering capacity
We’ll close with a live audience Q&A, giving attendees the opportunity to put Hung and Kyle in the hot seat with their own toughest technology decisions.
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