Diversity and inclusion in the hiring process are widely discussed topics in talent acquisition communities—and for good reason. Both are critical in creating a healthy environment, full of a range of perspectives, where employees feel comfortable being their true selves. If your hiring team isn’t prioritizing diversity and inclusivity, you’re doing something wrong.
D&I is undoubtedly crucial for every hiring strategy, with diverse companies outperforming other companies by 33%. And as 70% of candidates say that a company’s D&I efforts are significant when job hunting, it’s clear that D&I is top of mind for both hiring teams and job seekers.
But far too often in conversations, the lines between diversity and inclusion are blurred, almost as if they’re one and the same. Yet this couldn’t be farther from the truth. Diversity needs inclusion and inclusion needs diversity to create a holistically enjoyable and equitable workplace. So, what’s the difference between the two? And how should talent teams promote both?
What is Diversity?
A diverse company is a company that hires a wide range of individuals. This workplace promotes diversity across characteristics including race, age, ethnicity, gender, sexual orientation, disability, religious beliefs, education, and more.
What is Inclusion?
An inclusive company is a company that ensures all individuals, regardless of their background or characteristics, feel welcome. This workplace celebrates differences for the significant value that they bring to the workplace.
Cultivating Diversity and Inclusion in the Hiring Process
Creating a positive experience for candidates should always be at the forefront of your mind. It’s part of why diversity and inclusion are both so important: an environment that isn’t accepting of some people is unacceptable for all people.
The benefits of D&I in the workplace are immense. Now that we’ve differentiated between the two terms, how can you facilitate both in your recruiting?
Read on to learn actionable steps you can take to promote D&I at every step in your hiring process.
Before the Interview: Job Posting
Promoting diversity and inclusion in the hiring process should start before an interview even takes place. Take time to craft job postings with thoughtful descriptions. What you write and where you post it holds more significance than you may realize.
In job descriptions, steer clear from saying that you’re looking for someone who will be a good “culture fit.” Swap out that phrase for one that is diversity-focused: “culture add.” Looking for culture fit often results in hiring candidates similar to current employees, whether in background or skillset. Culture add seeks out individuals who offer diverse, fresh perspectives.
After you’ve drafted up and finalized your job posting, the next step is promotion. Where are you posting your job openings? While sites like LinkedIn and Glassdoor are great to promote your position to large audiences, there are many other avenues you should explore to cultivate a diverse candidate pool.
Dive into job boards that are geared towards a specific subsection of the population. This will help promote equal opportunity employment for historically underrepresented groups. Some examples include 70 Million Jobs, AbilityLinks, Pink Jobs, PowerToFly, Black Jobs, and iHispano.
Once a job posting goes live, encourage your current employees to refer diverse candidates for the position. For instance, if you have a new open role for a software engineer (a male-dominated field), encourage your employees to refer female applicants. For further incentivization, provide a reward to any employee that refers a diverse candidate who ultimately receives and accepts a job offer.
Are you using gender-biased language in job postings? Certain words subtly skew masculine or feminine, and these include words you might not even think about. “Rockstar” and “ninja” cater to male applicants, as they possess a masculine connotation.
Instead, embed your postings with gender-neutral language. Rather than saying you’re looking for a “coding ninja,” use inclusionary language like “software developer.”
Superlatives also have the potential to turn off female candidates. Studies find that men apply for jobs when they meet 60% of the qualifications. Meanwhile, women only apply if they meet 100% of them. While it’s true you’re looking for someone who’s “best-in-class” and the best fit for your organization, overly stressing that in the job description can make female candidates feel underqualified.
For one last inclusionary touch to your job postings, be sure to underscore any inclusive benefits that your company offers. This may include childcare subsidies, paid family leave, and paid parental leave. For some applicants, these may seem like nice perks, but for others, they’re necessities.
During the Interview: Interview Panels
Make sure to evaluate your interview panels for both diversity and inclusivity. When you craft interview panels with D&I in mind, you guarantee that interviewers greet candidates with a great impression of what it’s like to work at your organization.
If you struggle to hire diverse candidates, assess your interview panels; they might not be conducive to diverse hiring. To fix this, the first step is to create diverse interview panels that reflect the talent you’d like to bring on board.
For instance, if you want to hire more female engineers, include at least one female engineer in the interview panel. Candidates want to see themselves represented in their future workplace, and meeting with the interview panelists is the perfect opportunity for them to assess this representation.
Want one more strategy you can add to your collection of hiring practices for diversity? Before your interviewers speak to any candidates, ensure that they’re all trained and briefed on the importance of diversity in the vetting process. Instead of prioritizing candidates who offer what the company already has, they should consider what the company is missing.
Crafting a diverse interview panel is a crucial step in cultivating an inclusive workforce where employees’ backgrounds are represented and celebrated. But here’s one step that many TA teams skip when creating inclusive interview panels: training interviewers on unconscious bias.
Unconscious bias prompts interviewers to make decisions in favor of one person or group while leaving other candidates at a disadvantage. Unchecked unconscious degrades both the authenticity of your hiring process and your workforce diversity.
And as more interview panels take place remotely, video interviews—despite the benefits that they bring in widening your talent pool—can create barriers to success that negate inclusivity. Remote hiring is now the norm, which means that hiring teams must take action in breaking down these barriers.
Some candidates may come from career backgrounds where they’ve never used applications like Zoom before. If your hiring team recruits virtually, take steps to level the playing field for all candidates by giving them materials on best practices for video interviews well in advance.
After the Interview: Candidate Surveys
You can instill every ounce of your energy into promoting diversity and inclusion in the hiring process, but none of it matters unless your practices actually create a positive effect on candidates. By sending anonymous surveys to talent, you can concretely measure if D&I recruiting efforts properly translate.
Collecting information on the backgrounds of your candidates allows you to identify which subsections of the population are represented in your candidate pool and which groups are underrepresented. Consider collecting data on categories such as ethnicity, race, gender, neurodiversity, disability, etc.
Gathering information on personal characteristics must be handled with care and sensitivity. Carefully craft the survey’s language and communicate that providing this information is optional, it’s anonymous, and the information gathered is solely for facilitating proper diversity and inclusion hiring practices.
Based on the data that you collect, assess if any parts of your hiring practices exclude candidates. If you find that you lack candidates from certain backgrounds, examine your job posting for any exclusionary language, or share your posting to job boards geared toward that specific group.
To further promote inclusivity, you can include likert scale questions that gauge how much a candidate agrees with a statement, such as, “My interviewers made me feel comfortable.” This allows you to assess the quality of your interviewers and see if they truly foster a welcoming environment.
Kickstart Your D&I Hiring Efforts Today
Uplifting diversity and inclusion in the hiring process is a never-ending journey with a worthwhile purpose that spans beyond hiring goals. Find motivation in the fact that you’re helping to create a world where everyone is celebrated for who they are.
In the digital age, hiring teams can now use their tech stack to supercharge their efforts in cultivating D&I. With GoodTime, you can start the interview process on the right foot by creating diverse and inclusive interview panels.
GoodTime’s self-identification tagging system allows you to group interviewers based on characteristics, such as “nerdette” for female engineers, to create panels that are representative of the diverse and wide-ranging perspectives at your company.
Learn more about how GoodTime can help supercharge D&I in your hiring process.