Customer Stories
HubSpot

HubSpot boosts hiring productivity by 75% with AI agents from GoodTime’s Orchestra

75%

increase in team productivity

30%

faster
scheduling

152%

increase in active interviewers

Industry

Technology

Location

Cambridge, Massachusetts

Company Size

5,000–10,000

ATS

Hiring at the speed of SaaS

Anyone who thought AI agents were a trend was wrong — they’re here to stay.

As a leading customer platform for scaling businesses, HubSpot helps more than 258,000 companies grow through its marketing, sales, and CRM software. With a global team of 8,500+ across 15 countries, their ability to attract and hire great talent at scale is critical to their continued success. For HubSpot Vice President of Talent Acquisition and Mobility Becky McCullough, AI is becoming a core part of how the talent acquisition (TA) team works.

“It’s so important that at every stage of our candidate life cycle, we are being really thoughtful about how to drive a great experience for our candidates, interviewers, and hiring managers, while also making sure that it is efficient, fast, and driving better outcomes,” Becky said. “AI is going to play a key role in automating a lot of those repetitive tasks that can oftentimes slow down a talent acquisition team.”

To bring that vision to life, HubSpot has long invested in a best-in-class hiring tech stack — including GoodTime, a partner that’s scaled alongside them from early growth to global reach.

“GoodTime has been with us even when we were smaller, and it’s grown with us. It’s been able to meet our needs through all of those changes in the lifespan of a company,” said Jennifer Walker, Global Talent Acquisition Coordination Manager at HubSpot.

Scaling smarter and defeating burnout with AI agents from Orchestra

Before GoodTime, interview coordination was slow, manual, and error-prone. Reschedules were frequent. Recruiters and coordinators were overwhelmed by logistical overhead.

“We had manual process after manual process, which required a lot of human effort and led to lots of human error. We also had logistical problems in interview coordination, which meant it took a long time to schedule interviews,” Becky said. “We were finding that we were rescheduling interviews way too often.”

That rescheduling took valuable time, contributing to burnout and productivity loss.

With thousands of interviews across 15+ countries each year, the team needed a solution that could scale intelligently without sacrificing the human touch. Enter GoodTime.

By adopting Orchestra, GoodTime’s digital workforce of intelligent AI agents, HubSpot streamlined and standardized its global scheduling engine. Orchestra eliminates manual delays, surfaces the right interviewers, and keeps the team in sync — all while creating space for more meaningful human connection.

“After implementing GoodTime, we’ve not only seen faster interview scheduling — we’ve seen happier candidates, happier interviewers, and a happier coordination team,” Becky said. “It’s been the rising tide that has lifted all boats.”

GoodTime was the ultimate solution for scheduling scalability. It allowed the TA team to standardize and automate core elements of interview coordination, interviewer training, and analytics. Before long, it became much easier for the TA team to scale their global interviewing engine while staying true to their human-first values.

AI that aligns with company values

HubSpot’s AI and TA strategies are one and the same. First and foremost, it features a human-centric approach to AI. This means:

Humans always call the shots
Transparency is non-negotiable
AI should create more moments for meaningful human connections

“We need automation, but also empathy. We want to be where those two things meet,” Jennifer said.

HubSpot’s partnership with GoodTime puts that approach front and center.

With GoodTime’s AI agents, HubSpot can run sophisticated automations that simplify scheduling and get rid of routine work. These capabilities increase the talent team’s bandwidth so they can focus on other tasks.

“What stood out to me about GoodTime was how much their AI philosophy aligns with ours. They are intentional about using AI and automation to eliminate repetitive, mundane tasks. That way, our recruiters, coordinators, and interviewers can spend time building relationships with candidates and connecting with them when and where it matters most,” Becky said.

Elevated hiring experiences on both sides of the table: Candidates and interviewers

GoodTime’s solution wasn’t just good for the business, but also for the people powering the business. Feedback on the interview process has undergone a 180° turnaround.

“What used to be a pain point in the hiring process is now a bright spot, and we get continuous positive feedback that our team delivers a great level of service with GoodTime,” Becky said.

Since onboarding GoodTime, HubSpot’s active interviewer pool has surged by 152%, reaching 1,600 global interviewers who have completed over 3,000 training paths. This extra support has decreased burnout, increased scheduling speed, and elevated the candidate experience.

Tackling global scale and local nuance

HubSpot’s global hiring engine demands both structure and flexibility — and GoodTime delivers.

With Orchestra’s support, the team has created a globally consistent framework for interview scheduling, interviewer training, and communications, while allowing customization by region, language, and timezone.

“GoodTime tools like block scheduling, multi-day scheduling, and varying between teams allow us to meet our business locations where their needs are,” Jennifer said.

Now, all HubSpot candidates can enjoy the same seamless interactions, no matter where they are or what language they speak.

A partnership built to grow

HubSpot’s partnership with GoodTime goes beyond functionality — it’s rooted in shared purpose and vision when it comes to thoughtful, human-centric AI.

“GoodTime is not just a scheduling tool for HubSpot,” said Jennifer. “It allows us to move quickly, be bold, innovate, and be deeply human while still utilizing AI features and technology, which fit our company values.”

As AI transforms the hiring landscape, HubSpot and GoodTime are innovating together — proving that you don’t have to choose between speed and empathy.

"What stood out to me about GoodTime was how much their AI philosophy aligns with ours. They are intentional about using AI and automation to eliminate repetitive, mundane tasks. That way, our recruiters, coordinators, and interviewers can spend time building relationships with candidates and connecting with them when and where it matters most."

Becky McCullough, VP of TA and Mobility

Where we landed

75%