Customer Stories
OLX

How OLX accelerates global hiring while elevating candidate experience

43%

reduction in time-to-schedule

3.4x

more interviews scheduled per coordinator

85%

job offer acceptance rate

Industry

E-commerce

Location

Amsterdam, Netherlands

Company Size

1,000-5,000

ATS

With a global footprint including Europe, Africa, and Latin America, fast-growing trading platform OLX needs to identify and secure the world’s top talent to meet the needs of their flourishing customer base.

“Our strategy is all about being authentic and close to our candidates,” explained Bastian Muller, Global Head of Talent Acquisition. “We’re committed to offering a seamless candidate experience with full transparency across the process.”

OLX’s talent team has clear priorities, primarily:

Providing a world-class hiring experience for candidates and interviewers
Reducing time-to-hire without compromising quality of hire
Making data-driven decisions
Maintaining DEI initiatives as a priority

Fulfilling these priorities requires a robust platform with features and functionality that extend beyond basic automation and address the unique challenges of hiring on a global scale.

Tough times before GoodTime

When recruiting across the globe, it’s natural for inefficiencies to emerge. “There was a lot of tedious work for our coordinators, such as manually matching calendars with different interviewers, sometimes across different regions and time zones,“ explained Manjuri Sinha, VP Talent Success and DEI.

Rescheduling challenges added to the strain. There was a lot of back-and-forth communication when candidates or interviewers rescheduled, which demanded valuable time that could have been better spent improving the candidate experience.

In addition to being inefficient, this friction also prolonged the interview process and increased the possibility of losing out on top talent. “When you’re hiring candidates, speed is critical,” Bastian emphasized. “Really good candidates often have multiple offers, so we have to be quick.”

OLX wanted a solution to elevate the hiring process, and Manjuri already knew there was great potential in GoodTime. At a previous company, she had seen how much GoodTime improved efficiency and productivity, while maintaining human-centricity. She shared her experience with the team, who felt it could do the same at OLX. Bastian said GoodTime has since become “a pillar of our overall talent acquisition strategy,” and the team has learned several lessons along the way.

Lesson #1: Leverage innovative, human-centric AI

OLX uses GoodTime’s AI-powered features to streamline hiring, eliminate the manual effort from operational tasks, and return time to their team to focus on meaningful candidate engagement. More than automating the scheduling process, the platform creates an exceptional experience for candidates, interviewers, and the entire talent team.

Instead of replacing human abilities, GoodTime’s AI features enhance them with tools like AI-driven scheduling to simplify the process of finding and booking mutually available interview times. This capability empowers OLX recruiters to efficiently schedule and manage thousands of interviews. The automatic consideration of time zones, availability, and preferences minimizes conflicts and eliminates tedious back-and-forth communication.

GoodTime’s calendar integrations enable it to quickly adjust to conflicts, keeping OLX’s global hiring on track. By leveraging AI, OLX coordinators now schedule up to 3.4X more interviews than their peers at other organizations. Rescheduling has fallen 73.6% thanks to more flexible and intelligent scheduling. Meanwhile, time spent on administrative tasks has fallen dramatically, freeing the team to focus on high-value work, like connecting with people.

“With GoodTime, we can schedule even the most complicated panel interviews in a fraction of the time,” Manjuri said. “Our coordinators now focus more on human engagement, and less on logistics,” Manjari said.

Lesson #2: Find ways to personalize the candidate journey at scale

GoodTime touches the entire candidate journey, creating a more personalized experience with tailored notifications, reminders, and follow-ups that maintain communication flow without overloading recruiters. The system can even balance interview loads to prevent interviewer fatigue and burnout. Seamless integration with OLX’s Applicant Tracking System (ATS) ensures communication is consistent and effortless.

“GoodTime really brings humans and AI together. It has led to greater efficiencies, higher productivity, and ultimately a better experience for everyone,” Manjuri said

GoodTime can even intelligently match candidates with interviewers who have relevant experience, so OLX can assemble diverse and balanced interview panels that support OLX’s DEI efforts.

“The system gives us the flexibility to select interviewers from different parts of the world,” Manjuri explained. “An inclusive global talent strategy is key for us and GoodTime helps us ensure our interview panels reflect our diversity.”

Lesson #3: Rely on data-driven insights to improve decision-making

GoodTime’s powerful insights give OLX the data they need to achieve their goals. By analyzing data from past hires, they can more accurately predict time-to-hire for different roles and uncover potential bottlenecks, allowing them to proactively streamline workflows.

OLX also tracks metrics including interviewer performance and candidate satisfaction, so leaders can refine their approach based on actionable feedback.

“GoodTime enables our leaders to have data ready for some very crucial decisions,” Manjuri said. “If somebody asked me today to hire 300 people for a particular project, I can easily explain the interview load we’d need, thanks to GoodTime’s analysis.”

With its deep analytics, GoodTime is more than just a tool for recruiters and RCs. VPs and CHROs rely on its insights to make high-level decisions about recruiting resources, budget allocation, and workforce planning. GoodTime has become a strategic resource for the entire OLX team.

Lesson #4: Focus on hiring speed and efficiency to increase your acceptance rate

In the three years since adopting GoodTime, OLX has scheduled more than 28,000 interviews with over 19,000 candidates, highlighting their ability to accelerate scheduling at scale. They’ve also achieved an 85% offer acceptance rate, which doesn’t surprise Manjuri. “When candidates are happy, they’re more likely to accept our offers,” she added.

OLX has also reduced scheduling time by 43%, now scheduling interviews 3.3 days faster than similar organizations. “This ensures we’re able to hire the candidates that we really want and stay competitive,” Bastian said.

The modernized hiring experience has led to significant reductions in time-to-hire and cost-per-hire, positively impacting OLX’s bottom line. “The efficiency gains we’ve achieved with GoodTime also translate to cost savings,” Bastian explained. “It takes our recruiters and coordinators less time to get one candidate hired—and that’s a cost savings as we’re able to secure more hires with less effort.”

The strategic value of GoodTime

OLX has developed a strong partnership with the GoodTime team, and the platform has become a strategic asset and a cornerstone of the company’s global hiring process. “With so much time freed up, my team can focus on providing strategic advice on talent acquisition for our business stakeholders, without ever sacrificing the candidate experience,” Bastian said.

Scaling and hiring globally has its challenges, but GoodTime helps OLX remain agile in a stiff hiring market—and it can do the same in any industry.

“If you’re a large organization, I’d recommend utilizing GoodTime to streamline your hiring processes. Once you implement GoodTime, there’s no looking back,” Manjuri said.

Where we landed

43%