Customer Stories
Veriff

Veriff goes global, streamlining hundreds of hires with GoodTime

22%

faster time to hire

28%

faster turnaround time

457

global hires in 2.5 years

Industry

Software Development

Location

Tallinn, Estonia

Company Size

500–1,000

ATS

Getting boots on the ground in a new region may be exciting, but it presents a tremendous hiring challenge for any rapidly scaling startup.

That was the story at the online identity verification platform Veriff. Veriff already led the way in identity verification, fraud, and anti-money laundering solutions when the company received its Series C funding in April 2022, achieving unicorn status. With that funding came a new set of priorities:

Expand from Europe and North America to LatAm, MENA, and beyond
Pivot to a 24/7, “follow the sun” customer support model
Ambitious revenue goals to match this global expansion

Fulfilling this growth plan and building capacity in new regions required a substantial increase in Veriff’s headcount.

Expanding into new regions required a new process

Global GTM Recruitment Lead Jason Butler had recently joined the company with a mandate to expand Veriff’s resources across existing territories and begin hiring in Colombia, Mexico, and Brazil.

“Hiring in a new area can be quite difficult, especially when you don’t have the network or visibility in that region,” Jason said. Scheduling interviews can involve a lot of downtime under normal circumstances, and the situation amplified the issue. “Imagine scheduling across 12 different time zones, with each interview process involving multiple interviewers, stages, and steps.”

It was overwhelming for their team to coordinate hiring across five offices in so many regions, and they experienced high time-to-hire, lead-time, and turnaround time metrics. Scheduling an interview alone could take more than five days.

Veriff’s new leaders set specific targets for the talent acquisition team. Among their new KPIs: reducing time-to-hire to under 30 days. To achieve their goals, the team needed to rethink their process. How could they gain efficiency without jeopardizing candidate quality and improve the hiring experience for everyone?

An AI-powered tool changes the game

Veriff found the answer in GoodTime. The platform’s AI-powered features created a seamless start-to-finish hiring process while maintaining Veriff’s unique employer brand at every touchpoint. It also integrated with Veriff’s other systems.

“GoodTime was able to work with our other systems very well, especially with Google Calendar and Greenhouse, our applicant tracking system,” Jason said.

Introducing new software into existing processes can be tough, but implementation was seamless. Veriff completed the transition within two weeks, and it was so easy to use that everyone quickly adapted to the tool. With buy-in from Veriff hiring managers and the executive team, it was full steam ahead.

Veriff immediately began leveraging various GoodTime features to revamp their process:

Scheduling: GoodTime streamlines an intricate, multi-step interview process across time zones by instantly finding times that work for candidates and interviewers alike. The platform intelligently adjusts to unexpected scheduling conflicts and offers customizable email templates to standardize communication.
Candidate Portal: This hub provides candidates with updates, information about the hiring team, and relevant company information.
Interviewer Portal: Interviewers also have a centralized hub to view interview schedules, candidate information, and interview prep materials.
Insights: More data makes it easy to surface insights and integrate data such as offer acceptance rates, candidate NPS scroes, and time to hire into Greenhouse and Tableau in the team’s quarterly recruitment reports. Teams use this information to recognize interviewer achievements and improve internal processes.

Today, AI facilitates every part of Veriff’s talent acquisition strategy.

Exceeding expectations across the board

All of Veriff’s TA metrics have improved since implementing GoodTime. Most important to the company’s expansion, Veriff has made over 450 global hires in the 2.5 years since adopting the platform. They have also become more efficient in their hiring process. Time to hire is now 25 days, a 22% decrease between 2023 and 2025. Lead time and turnaround time decreased 26.4% and 28%, respectively, during the same period.

“GoodTime has been extremely beneficial for all our talent acquisition, hiring, and candidate survey efforts,” Jason said. “The results have been phenomenal.”

The friction-free process has freed time for the talent acquisition team, who can reallocate their hours to finding the right people rather than administrative work. “The focus is on the actual interview, the candidate, and their assessment, rather than scheduling and documentation,” Jason said.

The feedback from candidates and hiring managers has been “incredible,” Jason added. The hiring team loves having a one-stop shop for candidate intel to aid their decisions. Candidates now move through a standardized process for each position, which is fairer and more inclusive.

“GoodTime enabled us to maintain compliance, trust, and communication in the best possible way,” Jason said.

Candidates know what to expect, which removes some anxiety from the process. “With GoodTime, candidates can go into that interview feeling prepared, capable, and confident in their abilities to really shine,” Jason said. Between 2023 and 2025, candidate NPS improved from 9.14 to 9.7—“extremely good.”

Setting up hiring teams for success

In addition to the platform itself, the GoodTime team provides ongoing support and communication for Veriff. They’re always there to educate hiring managers on a specific feature or discuss new ideas.

“That’s what you want in a partner: communication, trust, and a vision to make it all work together,” Jason said. “Whatever your needs and hiring goals, GoodTime will be there for you.”

With GoodTime by their side, Veriff successfully expanded into LatAm, and MENA is on the horizon. GoodTime made it possible.

“GoodTime takes the downtime and complexity out of hiring,” Jason said. “We couldn’t have hit our hiring, go-to-market, and revenue goals, expanded to new territories, or moved to a 24/7 support model without GoodTime.”

Where we landed

22%