Efficiency
Experience
Intelligence
By Chain Store Age
The original article is posted here.
The next frontier for artificial intelligence use in retail appears to be talent acquisition.
That’s according to the fourth-annual Hiring Insights Report from AI-focused hiring firm GoodTime, which revealed that 99% of talent acquisition teams now use AI and automation to streamline hiring processes, with 93% planning additional technology investments in 2025.
Just under half (47.9%) of talent acquisition teams met their hiring goals in 2024 on average, marking the lowest success rate recorded in the past four years. Sixty percent of organizations also reported longer time-to-hire last year.
Healthcare was the only sector to report year-over-year improvements in hiring goal attainment, reaching 56%. The retail and manufacturing sectors faced some of the highest struggles, with hiring goal attainment dipping to 36% — its lowest in three years.
Of the top-performing hiring teams (who hit 75% or more of their hiring goals in 2024), 48% reported improving the candidate experience, while 40% utilized AI to make hiring more efficient, and 35% decreased the time-to-schedule process.
“The data makes it clear — talent teams can’t afford to stay stuck in the hiring struggles of 2024,” said Ahryun Moon, CEO and Co-Founder of GoodTime. “The path forward demands bold investments in automation and AI to eliminate bottlenecks and meet hiring goals faster. But efficiency alone isn’t enough. The teams that will win in 2025 are those that balance speed with exceptional, human-centric hiring experiences.”
