The Technology Edition of GoodTime’s 2024 Hiring Insights Report reveals a major acceleration in hiring tech adoption. Despite challenges with talent retention and longer time-to-hire, tech companies improved hiring goal attainment through thoughtful use of AI and automation.

San Francisco – February 13, 2024

The 2024 Hiring Insights Report: Technology Edition, published today by GoodTime, reveals a major acceleration in tech adoption, with 91% of the tech sector’s talent acquisition (TA) leaders planning to increase their investment in hiring technology in 2024.

After surveying 525 talent acquisition leaders across sectors, this new edition of the 2024 Hiring Insights Report focuses on the 100 respondents in technology and highlights a significant increase in hiring goal attainment. However, the report shows the sector also faced persistent challenges with talent retention, lack of qualified candidates, and an escalating time-to-hire.

  • On average, TA teams hit 58.2% of their hiring goals in 2023, up from 51.7% the previous year.
  • 41% of TA leaders cite talent retention as a top challenge.
  • 45% of companies said their time-to-hire increased in 2023.
  • Nearly half (49%) of tech companies conducted layoffs in 2023.

The tech sector leads in hiring goal attainment

Of all sectors analyzed, tech ranked highest in hiring goal attainment. We compared the sector’s focus areas to all other industries and found that tech companies were:

  • 78% more likely to utilize AI for hiring efficiency.
  • 45% more likely to have upgraded their hiring technology.
  • 18% more likely to have improved their candidate experience.

Planning for more human-AI collaboration in 2024

When asked about key focus areas for 2024, tech TA leaders pointed to:

  • Increasing personalization in the hiring process (49%).
  • Utilizing AI for hiring efficiency (42%).
  • Optimizing automation in the hiring process (42%).

“Too often AI and automation are perceived as being at odds with human-centric experiences,” said Ahryun Moon, CEO & Co-Founder of GoodTime. “Our report shows that tech’s TA leaders have adopted a different perspective. I’m glad to see they recognize that automating time-consuming, mundane tasks empowers them to prioritize and enhance the human element in their hiring process.”

To download the full report, visit

About GoodTime

GoodTime helps talent acquisition teams hire up to 50% faster by automating interview scheduling, candidate communications, and more. Hundreds of the world’s leading companies including Slack, Sony Interactive Entertainment, Lyft, Shopify, and HubSpot trust GoodTime to accelerate their hiring process while maintaining a best-in-class candidate experience.

With advanced features like multi-day and panel interview scheduling, SMS and WhatsApp communication, workflow automation, intelligent interviewer selection, and powerful data and benchmarking reports, we’re helping enterprise companies cut their time-to-hire in half.

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Media Contact

For more information or to arrange an interview with Ahryun Moon, please contact:

Jake Link

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About the Author

Jake Link

Jake Link is a business process automation expert and Director of Content for GoodTime. He draws on over 10 years of experience in research and writing to create best-in-class resources for recruitment professionals. Since 2018, Jake's focus has been on helping businesses leverage the right mix of expert advice, process optimization, and technology to hit their goals. He is particularly knowledgeable about the use of automation and AI in enterprise talent acquisition. He regularly engages with top-tier recruitment professionals, distilling the latest trends and crafting actionable advice for TA leaders. He has advised companies in the tech, legal, healthcare, biosciences, manufacturing, and professional services sectors. Outside of work, you can find Jake exploring the coastline of Massachusetts' North Shore with his dog, Charlie.